Our annual CLICK for Babies campaign has started: the aim is to raise awareness of the Period of PURPLE Crying® to reduce shaken baby syndrome and other forms of infant abuse.
Drop off your knitted/crocheted newborn baby caps (at least 50% purple in soft washable new yarn, with a circumference of 14 inches and a height of 6 inches) between now and Friday, September 27, 2019. These will be given to all new BC parents during the months of November and December along with PURPLE educational materials.
Caps can be mailed or dropped off at the BCIRPU office at F503–4480 Oak Street in Vancouver. They can also be dropped off at your local maternity hospital or public health unit directly, but please contact us beforehand so that we can make arrangements for you. For more information, contact email@example.com or firstname.lastname@example.org at 604-875-2000 ext. 5100.
In 2018, over 125 knitting groups, senior centres, retirement residences, community groups and individuals donated 9,493 newborn caps in every shade of purple.